Re: WGRB to simulcast on V103's HD2

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: : : WGRB Spreads To HD Simulcast : : : : : : CLEAR CHANNEL Gospel WGRB-A (INSPIRATION 1390)/CHICAGO will now be simulcast on 102.7 HD2 radio. The simulcast allows WGRB to broadcast beyond its current coverage area to listeners with an HD Radio. : : : �It�s an exciting time for INSPIRATION 1390 to broadcast on FM radio,� said PD SONYA BLAKEY. �Gospel music on FM radio has been long-awaited in CHICAGO, the �Gospel Capitol of the World,� and WGRB is proud to bring it to CHICAGOLAND.� : : : : : (All Access) : : : That's.. wierd. But somehow not unexpected. : : You would think they'd utilize 102.7 HD2 to further strengthen their V103 brand by playing deeper cuts, older dusties or even non-stop sets by Casper and the other mixers. : : Correct me if I'm wrong, but isn't there a special way to give AM stations the additional HD channels? : : (All of this assumes people actually listen to HD radio to begin with, which as we know 99.89993784984% don't) : If the same audience members won't carry the PPM for ratings, you know they're not going to buy an HD Radio to listen to Gospel music on FM. Anyway isn't Gospel music audience appeal still 45+? I agree they should be expanding the brand into to all the great music they choose not to play on the regular station. What GCI going to do on their HD channel play WVON's Black talk format? It's just as stupid!!

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